Job search & applications
How to write a cover letter that answers the job ad
A good cover letter is not a summary of your CV. It answers one question for the reader: why should I talk to this person about this job? Aim for 250 to 350 words, short enough to read in a minute.
A four-paragraph structure
- Opening: the role you're applying for, and one sentence on why you fit it. Name the company.
- Evidence: take the two or three most important requirements from the ad and give one specific example for each.
- Why this employer: one honest reason that is specific to them, such as a product, a project or their approach.
- Close: thank the reader, say you'd welcome a conversation, and point to anything else you've attached.
Answer the ad, not the template
Look at the first three requirements in the advertisement. If a stranger read only your letter, could they tell you meet them? If not, rewrite the evidence paragraph until they can.
Keep it sounding like a person
Generic openings such as "I am writing to express my keen interest" are easy to spot and easy to forget. Read the letter aloud. Anything you would never say to a colleague should be reworded.
Edit checklist
- Replace every placeholder with a real detail.
- Add one measurable result you are proud of.
- Check the company name, role title and spelling of the hiring manager's name.
- Confirm every claim is true.
Drafting help from a tool can save time, but the final edit is what makes it yours.
Build an ATS-friendly CV and cover letter on Jikoreel — upload your CV, paste the job ad, edit the preview, and pay only to download.